


Product Details
Product Details
Contents: 30ml
Type: Liquid Makeup Base
Colour: 00 Tone-Up Light Pink
Scent: Floral Scent
Recommended Skin Type: All skin types
Country of Origin: Japan
Key Features
Creates a fresh, radiant, translucent glow while helping makeup stay in place. Paul & Joe’s strongest UV protection primer.
-
- This UV-protecting makeup base has been renewed with enhanced long-lasting performance.
- Now formulated with additional moisturising ingredients such as phospholipid polymers and niacinamide.
- The serum-like base contains approximately 90% beauty serum ingredients with increased moisturising components compared to the previous formula, helping prevent makeup breakdown caused by dryness while keeping skin feeling hydrated like skincare.
- Newly added oil-absorbing ingredients help absorb excess sebum and reduce shine throughout the day.
- The lightweight, smooth makeup film feels comfortable and blends seamlessly into the skin without a heavy or powdery feel. A lasting film helps protect the makeup layer and maintain a beautiful finish even with its lightweight texture.
- Encapsulated UV absorbers help reduce heaviness and stickiness, while transparent UV powder coated in oil provides a smoother feel on the skin.
- Lightweight skin-fit oils give the primer a fresh, radiant, and smooth application.
- Formulated with translucent UV powder to achieve high UV protection without leaving a white cast or heavy coverage, creating a naturally clear and luminous finish.
- SPF50+ PA++++ Broad Spectrum
- Also contains Paul & Joe’s signature secret d’or pearls, cover powders, and newly added plate-shaped powders to help blur dullness, uneven skin tone, and skin texture for a smoother, radiant complexion.
00 Tone-up Light Pink Shade
Brightens and tone-ups the complexion while helping to blur dullness. Its soft, delicate colour blends beautifully into the skin, adding a natural-looking glow and healthy radiance.
It creates a translucent, luminous finish for a naturally fresh complexion, while also helping to visibly blur pores for a smoother-looking skin texture.
Award: @cosme Best Cosmetics Awards 2025 (First Half) – No.2 Best Makeup Primer Category
How To Use
Apply an appropriate amount (about one pump) evenly over the entire face.
*After use, wipe the dispenser clean and close the cap tightly.
Precautions
-
- Using too little product may reduce UV protection effectiveness.
- If the product gets on clothing, wash immediately and carefully with detergent. Avoid using chlorine bleach.
- Keep out of reach of infants and young children.
Note: Product images are for illustrative purposes only. Packaging may differ from the pictures due to product update

